Maintaining profits is a thrive for a company, however maintaining popularity is a step beyond. In this ever-evolving world becoming viral or attracting consumers became a challenge for companies. Word-of-mouth has part of popularity ofcourse where this is mainly coming from either social platforms by resharing posts or when somebody is well-known to the wider world. Companies usually use this as an advantage to contact people with high number of followers to become their brand ambassadors and start gaining from their popularity. This is usually above profts where brand awareness is mostly more beneficial that any other mean.