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Insights Report Conducting Market research and analyze consumer data with our expertise gives the advantage of our clients to get a greater insight towards consumer behaviour. Trends and Consumer touch points could be identified and by our greater and professional support marketing strategies could be adjusted to boost growth. Explore Benefits of Market Research MindPsyche is a great supporter of its clients to thrive in their markets. Conducting market research firms gain greater insight towards consumer behaviour and with the professional support our expertise provide future strategies can be enhanced, embraced and revitalized towards increasing demand. Digital Marketing The role of digital marketing strategies when determining customer retention: The social media contribution. How are low profit businesses taking advantage of affiliate marketing to increase growth? In what extend is performance marketing been used when a business is facing decline in profits and wants to increase brand awareness? Market Research Are companies using sufficient evidence when analyzing Qualitative Research? How are market analytics being used from businesses and be able to have a greater insight on consumer behaviour? Do marketing teams analyze data to maintain customer retention or are they focusing on new targeting groups? Return on Investment (ROI) High inflation records and budgets are tight, ROI come high the list of marketing priorities. Almost half of marketers (48.4%) say ROI is the most important metric for their CEO. Guidance on business decisions and optimize efficiency marketing efforts. Product Development What strategies are companies using to achieve ideas and increase demand? How is market research used to cover all customer target groups? Do market needs and end user pain points always have positive correlation? Importance of Market Research Analysis The importance of Market Research Analysis is vital for identifying market growth opportunities and improving customer satisfaction by enhancing, developing and revitalizing marketing strategies. In addition, firms by conducting market search with our exceptional support and guidance can lead to a greater customer understanding and adjust product marketing strategies resulting in higher demand and increase brand and customer loyalty. Explore EXCEPTIONAL GUIDANCE YOUR INSIGHTS Our expertise provide our clients exceptional guidance to get the best possible insights for their company as its vital towards success. Get to know consumers as much as possible marketing strategies can be more effective as they fulfill consumer needs and wants. We CONDUCT Market Research is a vital step towards success. Getting to know and gain as much accurate market information as possible is a competitive advantage for companies. MindPsyche provides the best possible consultancy towards conducting market research to keep client satisfaction and have outstanding results in the market. We guide our clients to give greater focus on aspects that could bring greater results regarding demand and growth. Read More We INTERPRET & ANALYZE The most crucial part of all. MindPsyche has a vital and most important role in this step. We implement our exceptional skills to give the best possible interpretation and analysis that is beyond perfect for our clients to be truly satisfied. When it comes on interpreting and analyzing market research results MindPsyche is an absolute leader. We interpret in a great extent and analyze in a professional manner all the results to provide our clients with the best analysis to implement effective marketing strategies to fulfil customer needs and increase demand. This will result in customer satisfaction and maintain retention that would boost future growth. Read More We EVALUATE & SUCCESS Thriving in the market and be a step forward from competition a great evaluation should be made. Our expertise are next to our clients throughout the journey and give the best possible evaluation on results and enable them to understand every single insight that would help them make the appropriate and effective adjustments regarding marketing strategies. We make our clients aware on every single detail that the market research results provide in order to maintain the best possible relationship that would keep them satisfied and build trust with us. We encourage them to ask anything, anytime and for anything to make the appropriate adjustments to evolve and embrace their marketing strategies and let them thrive in their markets. Our priority is to keep them satisfied and have the best possible results. Read More

Apple Inc.: From near bankruptcy to global dominance ​ In the late 1990s, Apple was on the brink of bankruptcy and desperate needed a revival. Under the leadership of Steve Jobs, Apple initiated an awe-inspiring brand revitalization that would ultimately reshape the technology industry. The critical turning point for Apple came with the introduction of two groundbreaking products: the iMac and the iPod. The iMac brought sleek design, vibrant colors, and user-friendly features to personal computers. This marked a departure from conventional box-like designs dominating the market then. On the other hand, the iPod completely transformed how people listened to music by offering a portable device capable of storing thousands of songs. However, it wasn’t only just these innovative products that revived Apple’s fortunes – it was their remarkable marketing strategies. Apple shifted its focus to create a sense of aspiration and exclusivity around its brand. Apple Inc Old Spice: Reinventing Masculinity for a new generation Old Spice used digital marketing channels, social media platforms on the focus engaging their target audience. User-intercation was more active by replying to comments and create even higher brand awareness. The campaigns success improved drastically Old Spice's brand awareness and therefore become modern Masculinity symbol. This revitalization effort drove sales up and rejuvenated the brand. Old Spice focused on product differentation by expanding aftershaves and deodorants product line giving a launch to young men products such as body washes, shampoos, and other grooming products. Implementing effective marketing stategies made brand revitalization efforts successful with a bundle of innovative products or services. Old Spice’s reinvention was similar as it changed society's standards focusing on masculinity stereotype establishments while digital marketing means were vital for engaging consumers. Both examples showed that brand revitalization is significant to brand's growth having a great insight on consumer behaviour and demands along with product & service adaptions. Old Spice

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What is lead Generation in Digital Marketing? Definition In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. The method used is through online channels, tactics, and strategies such as advertising, email campaigns, social media or even offering downloadable content through a landing page. How does it work? Lead generations strategies include different forms of content increasing brand awareness and demand for products or services. One way for leads growth is sales funnel as they increase by effective purchase actions. The main focus B2B marketers have is towards lead's quality. This is done by getting a greater consumer insight and keep effective content towards loyal customers. ​ The idea behind lead generation Vital role plays the means used by the firm to target customer segment. Effective content by giving a great focus on important tools investment for the best .and closest approach towards product goals. Ideal strategies should be implemented for attractive content and increase brand awareness.

Outbound Marketing Definition Outbound Marketing can be referred to as traditional marketing. Getting customers attention directly regarding products or services. ​ Goal of Outbound Marketing Brand awareness to increase, give a push up on leads and see demand rising for products / services. Strategies used for wider target audience. Using more traditional approach.​ ​ Distribution Channels TV/radio Commercials Billboards Direct mail Email Campaign Industry events Explore Example '' SHARE A COKE' campaign by Coca-Cola Printing Means Printing Coca-Cola printed bottles and cans with first names of people. The main goal was the people's inspiration by personalizing beverages and increase word of mout Effective strategy Using powerful strategies by direct promotion sacrificing effective content or finding customer solving problems. Rapid Results Paid ads on social media or TV ads can bring more rapid advertising results. Target Group Online analytics get a greater insight on target group e.g. location-based, attractiveness, demographics or online activity. Improving Strategies Fund allowance or company needs adjusting strategies accordingly. User-Testing Changing online strategies easier e.g. sales offers, email campaigns, direct mail. Pros and Cons of Outbound Marketing Expensive Multi-channels such as ads on TV, magazines or leaflet offers can be costly. Without direct promotion brand not known Consumers may not be aware of your brand before you reach them. Non-trusty Email campaigns that outbound marketing is using cannot be trusted easily. Non-accurate ROI results Ads on both billboards & radio not easy to follow up.