Having and tracking real value evidence regarding company's marketing activities has a paramount importance if thriving in the market. Implementing marketing strategies by enhancing, embracing and revitalizing them is not enough. This should be consider in combination with consumer demand and profits of the company.

The realization towards success can be faced only with challenging marketing campaigns profit numbers. Each marketing team is responsible for allocating the company's budget on marketing campaigns that bring demand and profit. 

 
Each ROI type is giving an idea where the company stands in the market regarding its marketing activities and therefore any adjustments can be made to embrace, enhance and revitalize their strategies and attract consumer interest more and solve any pain points.