Technology evolved in a transformative power the last decade and the global digital economy is more boosted than ever. The way digital marketing has given to businesses and individuals the competitive advantage with effective strategies is exceptional. In this case of apps though, without a question social media platforms have the dominance on everything as users are increasing more and more. But they have a competitor that came and it will stay as it seems, Artificial Intelligence (AI) evolution. Many businesses are desiring to have AI apps for their business and help consumers and their employees for productivity. This approach is evolving fast and it will be enduring.